Marketing Lead –Customer Lifecycle Mgmt (Edtech Startup ) Mumbai 5 yrs

Hiring for Edtech Start Up

from 5 to 10 year(s) of Experience
₹ 16,00,000 - 20,00,000 P.A.

Job Description

Marketing Lead Customer Lifecycle Mgmt (Edtech Startup ) MUMBAI


5 yrs


Roles and Responsibilities


Developing customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, engagement and retention.


• Develop and execute a program for a Life Time Engagement of 24 months


• Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered, targeted and broad educational campaigns.

• Identify key, measurable metrics (upsell, churn, etc.) for lifecycle programs encompassing a growth hacker mentality with the ability to test and scale rapidly.

• Work with relationship teams to forge personal relationships with advocate customers and build out case studies, testimonials and quotes, acting as a content source for Beyond Skool.

• Conceptualize and launch a customer advocacy program and customer community designed to identify and mobilize customers, transforming them into Beyond Skool brand ambassadors.

• Maintain positive and productive relationships with product marketing, product management and tech teams to ensure messaging of programs and product updates are accurate and meaningful to the developer persona.

• Partner with customer success and account managers to leverage customer interaction touch points and infuse personal, one-to-one programs.

Requirements

• 5-7 years of experience in customer marketing, preferably at an enterprise technology company.

• A proven track record of delighting customers and creating successful marketing programs aimed at customers.

• Strong communication skills without a fear of over communication. This role will require effective

collaboration and cross-functional coordination across internal and external contributors.

• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.

• A passion and strong understanding of developer customer personas and the landscape.



Kindly Share Upated resume asap.


Contact Person : Divyaa - qcprofile@gmail.com


Desired Candidate Profile



Perks and Benefits



Role:Creative Director

Salary: 16,00,000 - 20,00,000 P.A.

Industry:Education / Training

Functional Area:Top Management

Role Category:Other

Employment Type:Full Time, Permanent

Education-

UG:Any Graduate in Any Specialization

PG:

Doctorate:

Company Profile

Quotient Consultancy

Customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, engagement and retention.

• Develop and execute a program for a Life Time Engagement of 24 months

• Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered, targeted and broad educational campaigns.

• Identify key, measurable metrics (upsell, churn, etc.) for lifecycle programs encompassing a growth hacker mentality with the ability to test and scale rapidly.

• Work with relationship teams to forge personal relationships with advocate customers and build out case studies, testimonials and quotes, acting as a content source for Beyond Skool.

• Conceptualize and launch a customer advocacy program and customer community designed to identify and mobilize customers, transforming them into Beyond Skool brand ambassadors.

• Maintain positive and productive relationships with product marketing, product management and tech teams to ensure messaging of programs and product updates are accurate and meaningful to the developer persona.

• Partner with customer success and account managers to leverage customer interaction touch points and infuse personal, one-to-one programs.

Requirements

• 5-7 years of experience in customer marketing, preferably at an enterprise technology company.

• A proven track record of delighting customers and creating successful marketing programs aimed at customers.

• Strong communication skills without a fear of over communication. This role will require effective

collaboration and cross-functional coordination across internal and external contributors.

• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.

• A passion and strong understanding of developer customer personas and the landscape.

Company Info
View Contact Details+

Contact Company:Quotient Consultancy